Exhibition Stand Tips

Exhibiting is an investment not just in terms of how much money you spend on the floor space and your exhibition stand but also in time, resources and effort. It's hard work. But exhibiting is also one of the most effective methods of face-to-face marketing. It's worth getting it right. With proper planning, promotion, stand staff training, follow up and measurement, the experience becomes enjoyable and the rewards great.

Exhibiting tips and advice from the London Display Company builds a complete resource of useful and practical information to give you the tools for successful and hassle-free exhibiting.

Read our FREE exhibiting tips and advice each month on this web page or sign up to receive them straight to your in-box!

• Setting exhibition goals and objectives
• Writing an exhibition plan
• Create an exhibition marketing budget
• Read the exhibitor manual
• What are you going to exhibit?
• How to choose the right exhibition stand space
• Considerations for designing your exhibition stand
• How to choose the right type of exhibition display for your needs
• How to select your exhibition stand staff
• Is exhibition stand dress code important?
• How to prepare your exhibition stand staff (part I)
• How to prepare your exhibition stand staff (part II)
• How to prepare your exhibition stand staff (part III)
• Motivating your exhibition stand staff
• You can make a great impression and enjoy yourself!
• Develop a theme or message to promote your exhibition stand
• Developing a high-impact exhibition promotional campaign
• Using Direct Mail to increase visitor traffic
• Understanding your target audience
• Classify your leads for easier follow up
• Manage your leads
• Track your performance and follow up
• De-brief your exhibition team and evaluate the show
• Measure your exhibition results against your show objectives
• Have you remembered post-show promotions?